Products Inc. is set to quench your summer thirst this year with a refreshing new collaboration with The Coca-Cola Company
The beloved nail lacquer brand, a subsidiary of COTY Inc (NYSE: COTY), announced today that they will be teaming up with the world’s largest beverage company and one of the most iconic brands for a summer polish collection filled with Limited Edition colors inspired by the company’s most recognized brands – including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta. The line–launching internationally in June 2014–has a mission to “inspire moments of refreshment, optimism and happiness”.
“We’re excited to partner with OPI, a preeminent nail polish brand with global reach and influence among our core target teen audience,” said Kate Dwyer, Group Director Worldwide Licensing, The Coca-Cola Company. “Coca-Cola has a long history of collaborations with beauty and lifestyle brands to further connect with consumers and tastemakers in a way that is meaningful and relevant for them.”
“As the global leader in the professional nail industry, OPI is thrilled to partner with the world’s top beverage company, The Coca-Cola Company,” remarks Suzi Weiss-Fischmann, OPI Co-Founder and Executive Vice President. “These two iconic brands truly deliver happiness in a bottle – whether it’s a refreshing, invigorating sip of Coke or a set of fingers and toes perfectly polished with OPI nail lacquer.”
We can’t wait to try the colors! Are you excited about OPI and Coca-Cola teaming up?