Blake Lively Announced As New Face of Gucci Premiere Fragrance

This fall may be the kick off of the final season of her hit television show “Gossip Girl”, but Blake Lively is keeping her summer busy and eventful with a new movie and a hot new fragrance campaign with Gucci!

The chic Italian fashion house announced today that the 24-year-old actress would be the face of the new Gucci Première fragrance for women, and will star in a short film directed by Nicolas Winding Refn to promote the House’s scent.

Frida Giannini, Gucci’s Creative Director spoke out about having Blake represent the fragrance, “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era. Blake’s unique style and charisma brings that allure to life in a very contemporary way.” | continue reading..