Several months ago we were informed that Kristen Stewart had been tapped by designer label BALENCIAGA to front the advertisement campaign for their newest fragrance. Since then, Creative Director Nicolas Ghesquière and Kristen have talked a lot about the project, but other than an appearance of the duo at this year’s MET Gala and a few Balenciaga wardrobe moments as she promoted her films this spring — we haven’t gotten much else.

At least, until today!

The highly-awaited scent is called “Florabotanica“, and during an interview with WWD, Kristen spoke highly of the new scent.

“I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière],” continued the 22-year-old. “And I’m a terrible liar.” | continue reading..

Kristen Stewart may be laying low after wrapping her latest film “Snow White and The Huntsman” last month, but she’s certainly been busy. The 21-year-old actress recently inked a deal with Balenciaga to be the face of their newest to-be-announced fragrance!

“Balenciaga has always stood out to me,” Stewart told Women’s World Daily on Thursday.

I’m glad the French fashion house has always stood out to her, because it has definitely stood out to me for her. I think this is a perfect match, and I can’t wait to see the campaign.

Stewart continued to gush about being a fan to WWD saying, “Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool.”

The fragrance is set to launch this fall, and you can expect sales to sky-rocket! It doesn’t hurt that Kristen will be promoting three movies this year. Aside from the Snow White film, she has the Walter Salles directed “On The Road” and the final installment of the “Twilight” saga — “Breaking Dawn  – Part 2″.

This means plenty of opportunity for some fierce Balenciaga moments on the red carpet! It wouldn’t be the first time Kristen has worn a look by the brand. | continue reading..