E! Fashion Police correspondent and Breast Cancer survivor Guiliana Rancic began a very special partnership with LOFT to create the “Live in Pink” collection, which celebrates the continues their support of The Breast Cancer Research Foundation® (BCRF). 25% of each full-price purchase of a product from this collection will be donated to the BCRF.

In honor of BCRF and the “Live in Pink” launch, Guiliana and LOFT threw a pretty-in-pink soirèe on Thursday evening in West Hollywood, where some of today’s rising stars in television and film came out to show their support and enjoy a fabulous night poolside at the Petit Ermitage Hotel. | continue reading..

On Saturday night, the stars of daytime television hit the red carpet at the Beverly Hilton Hotel to attend the 39th Annual Daytime Entertainment Emmy Awards.

The ladies of your favorite soaps stepped out to flaunt their figures, and let’s face it — perfect hair — in glamorous gowns! Amongst the crowd were actresses from your current favorite shows and some familiar faces from “All My Children” and “One Life to Live”. Those long-running beloved soaps sadly went off the air last year.

It’s that time again for a fashion round up. Who rocked the carpet and who should have hid under one? Let’s find out… | continue reading..