Maybelline New York dropped a major collaboration today, which will certainly please K-Pop fans worldwide — the iconic cosmetics company has announced that the South Korean girl group ITZY will be their newest global spokesmodels – and first-ever musical group to join the Maybelline family!
Since their debut in 2019, ITZY has been scooping up fans left and right due to their catchy and uplifting singles, such as “Not Shy”, “Wannabe” and “Dalla Dalla.” The group members, Yeji, Lia, Ryujin, Chaeryeong, and Yuna, are very outspoken about their core values – self-confidence and unconditional self-love, which is reflected in their slogan “All in us”.
In an official statement released by Maybelline about the collab, the band says: “We have always admired the Maybelline brand and are so excited to be able to contribute our creativity, positivity, and energy to their global community. It’s a huge opportunity to bring new sides of ourselves to our fans and to remind the world that being confident and bold is in all of us.”
According to the company, ITZY’s spirit and positive platform aligns with Maybelline’s values of confidence, empowerment, and inclusivity. “I have been watching ITZY’s inspiring rise and was drawn to how dynamic they are both as a group and individuals,” says Trisha Ayyagari, Global Brand President, Maybelline New York. “ITZY champions self-love, individuality, and self-expression to their fans and global community. Their energy is powerful and I am so excited to bring these voices to Maybelline!”
